Confidas is committed to offering a first class service that meets the needs of both insurance advisers, and clients alike. You can count on our dedicated, professional and friendly team to respond quickly to your queries and requests.

Here’s who we are:

Aaron White

New Business Manager

Aaron began his career in insurance in 2007 when he joined Smith Greenfield as a temporary admin assistant. Within the first month he became permanent and quickly worked his way up through the company. After a stint as a Personal Insurance Adviser, he moved into a broker support role and by 2013 was promoted to Senior Broker Adviser. Now, as Head of Client Services for Confidas, Aaron is passionate about providing advisers with all the help and support they need to provide the very best service for their customers.

Aaron enjoys solving difficult queries and coming up with an ideal solution. His easy-going character has not only helped build great rapport with brokers, it also ensures a great atmosphere in the office.

Outside work Aaron is keen on all sports but he eats, sleep and breathes football. On Saturdays, he manages his own football team called St Marys FC and on Sunday mornings he indulges in the beautiful game himself, playing with a group of friends for another local team. Aaron also likes to socialise with friends during the weekend and his favourite place in the world is Las Vegas.

Having been involved with Confidas since the very beginning, Aaron is keen to oversee and manage an ever growing, supportive team of client service advisers.

Nigel Ewen

New Business Underwriter

Nigel has worked in the insurance industry since 1990. This includes selling car insurance for an affinity scheme with Toyota, as well as household insurance schemes for Age Concern. During this time Nigel worked with several colleagues with whom he now works again at Confidas.

An enthusiastic team player, Nigel pulls out all the stops to assist brokers with new business enquiries. So you can always be sure of a timely reply. He enjoys building relationships and helping advisers find the ideal solutions for their clients.

Happily married with a 16-year old son, Nigel enjoys socialising, theatre – including musicals – and football. His passion is Brighton and Hove Albion and he’s supported them since he was a small boy. His wife supports Watford – which can make life interesting, especially when they play against each other. Despite such differences, Nigel is inspired by his family who’ve been through a lot together and ended up even closer as a result.

Sarah Harvey

Existing Business Manager

Sarah is a Personal Insurance Adviser working within a specialist team at Confidas. She has worked closely alongside her colleagues Aaron, Nigel and Emma for over 10 years, all of whom now help the company create its reputation for expert personal service for its customers.

Sarah has nearly 20 years insurance industry experience, most of which has been specializing in the high and mid net worth insurance market. Her particular expertise lies in the intricacies of underwriting household insurance, and being an excellent team player, she often uses her knowledge to mentor and guide others in her team.

Outside of Confidas, Sarah is a busy Mum of two young children and in her spare time enjoys spending time with family and friends, including the outdoor life through camping trips within the UK.

Emma Logan

HR & Training Consultant

Emma is a Personal Insurance Adviser working within a specialist team at Confidas. She’s held a variety of roles within both Smith Greenfield and now Confidas since 2003, giving her a valued understanding and knowledge of how the business works, and how expert personal service for its customers has brought success for the company.

Emma has over 18 years’ experience across the insurance and reinsurance industry, working for leading providers such as Aon, Norwich Union (now Aviva) and AIG, before joining Smith Greenfield in 2003. Her knowledge and experience has been multi-functional, including customer servicing, operational and sales, in both direct-to-customer and broker markets, across personal insurances (motor, household and accidental death) and retail savings product lines.

Before joining Smith Greenfield, redundancy gave Emma and her now husband the opportunity to take nearly a years’ sabbatical travelling around Australia and New Zealand. This was an incredible life experience. Emma is now a busy Mum of two and in her spare time enjoys regular visits to the gym to stay fit, and socialising with friends.

Lisa Martin

Accounts Administrator

Lisa has worked in the financial field for some years. This includes marine underwriting and merchant banking, where she dealt with companies and clients worldwide. Before joining Confidas, Lisa worked for ING asset management as a currency settlement clerk for clients, banks and stock brokers.

With a growing family, Lisa wanted her sons to enjoy a more rural lifestyle so moved to the country. In her spare time she enjoys bike riding and walking her Labrador/Retriever cross called Scooby. Lisa also enjoys baking cakes. In fact her culinary skills were put to the test when she once did a brief stint as a school cook.

At weekends Lisa helps to run her sons’ local football team and joins her husband on the touchline to watch them play every Sunday throughout the season. She also enjoys every opportunity to watch her older son, a drama student, perform at their local theatre. Lisa also has a confession to make – she’s a chocoholic.

Steve Smith FRSA


Steve began his career in broking at Sedgwicks, where he placed International Property and Construction risks in the Lloyds and Company markets. He went on to build a strong reputation in the Private Client and Fine Arts market – advising owners of historic houses, art and antiques dealers, private and corporate art collectors and Fine Art Auctioneers.

In 1996, Steve formed Smith Ross Shane & Company to create a successful and well-respected private client and corporate brokerage business. In 2007 a merger with Giles Greenfield formed Smith Greenfield Services Plc.

Today, the business continues to flourish under Steve, with a focus on significant investment in new insurance solutions for High Net Worth individuals. Most recently the launch of the ‘Confidas’ brand now provides exceptional products and services exclusively for insurance advisers to offer.

Mandy Smith

Finance Director

Mandy worked in the finance industry for 15 years before setting up Smith Greenfield as a co-owner and launching Confidas with the other directors. For the last five years of her career running up to this, she was Associate Director of Capital Asset Finance, part of Rothschilds.

Her passion, drive and desire to one day own her own business means Confidas was always on the cards for Mandy. She sets herself high targets and this includes giving the best service possible – which Mandy always will go out of her way to achieve.

However, no insurance in the world could possibly cover Mandy’s most prized possessions and valuable gifts – her three sons. When not at home or work, Mandy enjoys sport – particularly hockey – as well as theatre, concerts and general socialising. In fact Mandy has friends all over the UK and makes a point of keeping in touch and meeting up with them regularly. She’s never fallen out with any of her friends – maybe because she practices her favourite motto ‘honesty is the best policy’. And she honestly strives to make sure that Confidas has the very best policies, too.

Matthew Martin

Head of Operations

Working with Smith Greenfield and now Confidas since 2002, Matthew has a distinguished career in insurance. After studying geology at Kingston Polytechnic, he decided Insurance was a better career prospect and went to work for the Prudential as a field agent. He later went on to specialise in Private Client, Antique Dealer, Auctioneer and Fine Art Collection insurance with Needham Johnson & Company.

Matthew has a great knack for problem solving and is known professionally for managing change. Matthew has an aversion to mobile phones and rarely uses one. In fact at weekends, to get away from it all, he enjoys walking in the great outdoors. The Cumbrian Fells are a firm favourite, but Surrey Hills are the most frequent substitute. When stuck indoors, you’ll find Matthew reading about or watching Formula 1.

His favourite quote is: “When you’re going through hell, keep going,” by Winston Churchill. It’s a great reminder to never, ever give up.

Paul Birch

Head of Confidas

Paul has held various underwriting and broking roles since he began his insurance career as a trainee with Commercial Union in their marine department. After positions in claims and London Market operations, Paul opted to focus on UK Marine underwriting. Apart from a 2 year hiatus writing bank and building society block schemes, commercial marine remained the centre of his 10 years at CU when their merger with General Accident gave him his first opportunity to travel.

Returning to insurance after 8 months travelling around South America he took a role with Devitt, part of the RBS Insurance empire, developing their personal lines business. Then the allure of marine came calling again, this time in the guise of Yacht business. Paul spent 6 years working at Amlin as Marketing and Business Development Manager in their Yacht department. Once again the chance to travel arose, this time a full investigation of the world, visiting 29 countries in 365 days and learning “two beers please” in 26 languages!

Paul once again returned to insurance – while we never understand how we get into insurance, we never seem to leave! Firstly he headed up underwriting at underwriting agency Velos, and then moved to Managing Director of Bishop Skinner Marine (part of Marsh Commercial) where he also took on responsibility of managing personal lines insurer relationships and first became aware of Confidas. When the role of Head of Underwriting at Confidas came up, Paul’s impression of the business was that this was too good an opportunity to miss.

Outside of insurance, sport tends to dominate his life (much to his patient wife’s frustration) playing golf throughout the summer and hockey in the winter. Unsurprisingly, travel is his other passion. With a target of visiting all 193 UN member state countries in his lifetime, Paul is currently a few short of making it half way to his goal.

Elaine Sacker

Claims Manager

Elaine began her career in insurance working for the Prudential where she worked in the accounts and household underwriting depts. Since then she has continued her career in various insurance companies and brokers covering a variety of insurances including home, travel, personal accident/illness and small commercial policies. She has a wide range of knowledge having held many roles in both the underwriting and the claim side of the business.

Elaine came to Confidas in 2016 and enjoys the day to day challenges of working in the claims department. Customer service is a priority; even a small claim can be a nuisance in today’s busy world. Her aim is to make our client’s journey through the life of the claim as smooth as possible, giving clear helpful advice, information, support and utilising a bank of expert suppliers when needed.

Outside of work Elaine enjoys going to music gigs, getting out and about with her dog and keeping up with friends and family.

Cassandra Simpson

Claims Advisor

Cassandra began her career in insurance in 2015 and has had many responsibilities within the Home Claims sector. Working within the claims team here at Confidas, she strives to ensure the process of claiming is as smooth as it can be for each client, knowing that it can be a very difficult time for some. Clients see the full extent and true value of their insurance company when having to claim and with customer focus at the forefront of each decision made; she is very passionate about giving them the best service and support they can get.

Cassandra has a strong love for dance, having been dancing for 25 years and is classically trained in ballet and many other styles. Outside of work, she can be found in the gym or at a dance class and loves any adrenaline pumping activity such as skydiving – perhaps her scariest activity to date!

Andy Wiseman

Partnerships Director

Andy is a qualified accountant by trade, but has spent 30 plus years in the insurance industry in a variety of guises.  He worked for over 20 years in the insurance software house industry where he diversified from the role of Group Financial Controller with Sirius PLC (now SSP)  into that of Business Development Director working with all major insurance companies, medical providers, financial and pension providers and UK insurance brokers.

Andy went on to join the board of Vast Visibility in the capacity of Sales and Business Development Director, focusing in the aggregator space and working on products such as Bike, Car, Van, Home, Motorhome and Caravan.   Andy also had responsibility for broker relationships and white label partners such as and Tesco.  More recently he held senior positions at Insurance Online and Building Block, based in Malta and regulated by the MFSA.

Andy joined Smith Greenfield as Partnerships Director to develop the Confidas broker panel and work on new business initiatives to widen the distribution of the product portfolio.

Outside of insurance, Andy is an avid fan of Aston Villa and is a season ticket holder along with his two boys. He enjoys watching all sports including cricket, golf and rugby.   His days of participating in such sports are now over following a damaged shoulder, but he still enjoys walking, swimming, travelling and of course networking! 

Amanda Stentiford

Assistant Underwriter

Amanda started her career with Commercial Union dealing with Household and Motor insurance, this continued until the merger with General Accident when she moved to Commercial underwriting specialising in Motor Trade insurance, she became an Underwriting Manager in 2012 and worked with her team of underwriters with a panel of Brokers mostly local to Croydon until she left for pastures new at the end of 2019 when she joined Confidas.

Amanda enjoys working with Brokers to find the best solution for their clients and is passionate about providing a good service.

Outside of work, Amanda enjoys spending time with her family and friends, catching up over a meal or having time away at her caravan on the Sussex coast, her four cats and a dog keep her busy at home.

Joanna Bereda

Assistant Underwriter

Joanna began her career in insurance in 2012 working for Belgian Assistance Company Benelux Assist, in customer care, household and medical claims handling, and later, human resources. It was then that she decided to pursue her career in insurance. Consequently, after moving to United Kingdom in 2015, she started to work for A-plan Insurance as an insurance advisor. While working for the broker and preparing for CII Certificate exams, she realised her interested in underwriting, and it made her decide to pursue her interest further by joining Confidas as an assistant underwriter.

Having background in Philology and Education, Joanna enjoys exploring and analysing complex issues in search for patterns, as well as coming up with effective and efficient solutions. Outside of work however, Joanna pursues her greatest passion, Painting. At weekends, she likes to go for long walks with her dog in Surrey’s parks and forests, to relax and search for inspiration.

Portfolio Insurance