Smith Greenfield Boosts Board with Appointment of Andrew Cross as Chairman

New investment set to accelerate Smith Greenfield growth plans

Smith Greenfield, leading independent broker for High Net Worth private clients and corporate insurance, is pleased to announce that Andrew Cross has been appointed Chairman.

Cross, who is also Chairman of the Somerville Group, has a proven track record in investing and growing businesses in the High Net Worth insurance sector. As part of the agreement with Smith Greenfield, Cross has invested in the company and has taken a minority shareholding.

Steve Smith, Company CEO, speaking about the appointment, said: “Smith Greenfield has ambitious growth plans to double in the size over the next two years. Our private client business is thriving and we have successfully established the Confidas brand as a product of choice for the HNW and MNW intermediary market. With new investment and the added expertise that Andrew brings to the team, we can accelerate our plans to expand operations and develop the business.”

“In Andrew Cross we have found an experienced investor and Chairman who will guide and support us in achieving our strategic vision.”

Andrew Cross is Chairman of the Somerville Group which he founded in 1982. The Group is involved with a range of underwriting, broking and advisory businesses in the insurance and financial services sector. He was central to the creation, growth and sale of Plum Underwriting and responsible for the transformation of Oak into a market leading high value insurance provider.

Commenting on his appointment, Cross adds; “I have always admired the professional and innovative culture at Smith Greenfield and am delighted to be working with Steve Smith and his team in growing the company. Smith Greenfield is forward thinking and has developed cutting edge ideas and initiatives that look like a real solution to the changing distribution challenge within the insurance market. I will use my experience to help the business build on these fantastic foundations.”