Confidas helps Brokers tackle under insurance in the MNW sector with enhanced Home Max offering

Confidas, the market leading provider of Mid and High Net Worth insurance portfolio products for home, travel, motor and pet – available exclusively through insurance brokers and intermediaries – is enhancing its MNW Confidas Home Max household product with the addition of unlimited general contents and unlimited alternative accommodation cover as standard*.

Confidas Home Max was one of the first, non-direct products to offer unlimited buildings insurance to the intermediated MNW market. Incorporating unlimited general contents and alternative accommodation into the household policy now strengthens Confidas Max as the market leading solution for MNW clients.

Steve Smith, Confidas Partnership Director, commenting on the new offering says: “The Mid Net Worth market is highly competitive and it is widely accepted that under insurance, particularly for general contents, is a real challenge for brokers and Insurers alike. Under insurance is often compounded by years of index linking, leaving the client vulnerable and significantly under insured in the event of a major loss.”

“We have seen a number of direct brands such as John Lewis have success in offering unlimited general contents. Now, this new proposition further supports brokers in winning and keeping business and adds another layer of security for brokers and their customers by giving them even greater peace of mind that the client is adequately insured.”

Steve continues: “We already offer policy holders great value in terms of cost, level of cover and claims service. Importantly, this underpins our commitment to assist brokers and intermediaries in delivering ‘treating customer fairly’ outcomes.”

“We believe Home Max is a winning product for our brokers to sell. Clients will have all the comfort of unlimited cover, combined with great broker service. Policyholders also have the ability to add their cars, pets and travel cover needs to the Max portfolio at any time, with one renewal date and one interest free direct debit.”

All existing Home Max policy holders will benefit from this enhancement.

Confidas Home Max – key benefits for brokers and intermediaries:

  • Helps sell and retain business in a competitive market
  • Helps brokers comply with FCA regulations to ‘Treat Customers Fairly’
  • Reduces the opportunity for underselling
  • Makes sure customers are not under insured
  • Home Emergency Limits doubled

* Confidas Home Max now offers unlimited home buildings, general contents and alternative accommodation cover. Limits do apply to other sections of the policy and brokers should always check the policy wording in conjunction with the schedule to ascertain the full scope of cover. As Mid Net Worth and High Net Worth insurance specialists, Confidas will work with advisers and their clients to ensure they purchase the correct household policy to meet their specific needs.